Zero To One Vertical Growth of Business

Zero To One Book Summary In Urdu/Hindi | Qasim Ali Shah & Sharjeel Akbar

Zero To One Peter Thiel's philosophy, Founder of PayPal along with Elon Mask. 

1) Linear Thinking, Horizental growth. Linear Business Idea (traditional, one to n, one to nothing) vs Vertical Business Idea (0 to 1, innovation). Life is not rifle (lottery) ticket. Life needs to plan. Facebook, Uber; totally new approach. Two students in New York thought that people who have cars and those who need ride, share. They tweeted in 2012 and a rich person tweeted them to contact him. YouTube, Microsoft; unique product, service. 

2) Monopolize (unique, innovative). University, institute learning is different than field learning (mentors). Vertical growth is innovative growth. Become remarkable (master class) in your field. Every monopoly is not evil when you use positively. Google owns 72.6 % search engines. Providing many free services. Large scale. Smallers will not be able to beat production cost and service cost. Amazon; free delivery is an example. 

3) Amazon established first book store with 10 times more books. Price, delivery, service quality; Amazon # 1 [Online]; 3 years. Then CDs, online content; now everything. Take one area and the success will provide you confidence. Confidence provides self-confidence. Big name in Samosa, Channey, Fish, Lassi, Surf (detergent), Lux (soap), Rooh Afza. Super brand. When there is too much comments; is super brand. Motivation training was very expensive (within and out of country). In running business, if all affiliates are happy then you will be successful in the next step ventures too. Successful people (are unique) give others all the credit for their victories; unsuccessful people (are same) take all the credit from others. Every success story has very own unique (original) recipie, set of rules, strategies. Unsuccessful people have same story; timidity (ant courageous), copy cat, full of negativity. Peer and customer, both unhappy. In start or later. Big name schools have two challenges; parents have to pay large fees. Employees complaint low wages. Competition and creativity are two different domains. You get engaged with competitors, leg-pullers. Zero out-put effort. Focused on working for self-improvement. Better to fly higher than competition; well-defined with high-tech, performance, cost of production. 

4) Be a doer, be a team player. Not be a spectator. In cricket team, one out of 22 players, will get the award. We lack courage. We become spectators. In creativity, we will not get support from anywhere. Because it has unique model. Watch Facebook film 'Social Network'. No one was getting his idea. That's time wasting. Buckle up yourself for your race (idea). Hadith; act upon the knowledge, you have. For small and medium enterprise try Google App 'Google Primer'.

The future is indeed unpredictable; make a plan or don't make a plan. He says, make a plan. Plan will give you hope, focus. Don't put life on mercy of situation. Make both short-term and long-term plans.
https://www.youtube.com/watch?v=aUjQh-LWyTk

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